We cannot win tomorrow's campaigns with yesterday's tactics
ProgressiveLabs identifies new tools and tactics, builds a measurement system, and supports local campaigns to test whadut and electoral success.
Current State of Our Campaigns
Changes in technology, demographics, and media behavior are driving major changes in the way voters engage. Unfortunately, our campaigns are not able to keep up. Instead, they are relying on old tactics that just don’t work very any longer.
Changes in technology, demographics, and media behavior are driving major changes in the way voters engage. Unfortunately, our campaigns are not able to keep up. Instead, they are relying on old tactics that just don’t work very any longer.
Current State of Our Campaigns
Changes in technology, demographics, and media behavior are driving major changes in the way voters engage. Unfortunately, our campaigns are not able to keep up. Instead, they are relying on old tactics that just don’t work very any longer.
A Rapidly Changing Landscape
In previous cycles, the ways to reach voters were fairly straightforward. Today, they are highly fragmented and in constant change. This is making voter outreach much more complicated, well beyond the capabilities of most down-ballot campaigns.
(Mostly) The Same Tactics
Campaigns are short-term boom-or-bust operations. Win or lose, shortly after Election Day, most campaigns and advocacy orgs close up and move on. This model naturally leads the next set of campaigns to just follow the same plan as before.
We Don’t Know What Works
There are few widespread efforts to measure and understand the tactics that work (or don’t). These efforts tend to be post-cycle and show that most current tactics don’t work. Also, with a rapidly changing media, what works this cycle may be less relevant next.
The growing cost of campaigns
In 2008, around $10B was spent on all state and federal campaigns. By 2020, that total was $24B. Our response to rising complexity, so far, has been to focus on raising more and more money but with very little attention to improvement.
Focus and funding toward the top
Details.A disproportionate share of Democratic funding goes to the most visible campaigns. This leaves state and local orgs with very limited resources to run increasingly complicated campaigns.
Our work
What we do
Changes in technology, demographics, and media behavior are driving major changes in how voters engage. ProgressiveLabs is building the systems to keep up.
Identify new tools and tactics
Find, test, and foster new approaches that can influence electoral outcomes at every level of the ballot.
Build a measurement system
Create a multi-year, real-time framework to measure what actually drives voter turnout and candidate support.
Support local campaigns
Partner with state and local campaigns to provide funding and execution support to test promising approaches.
Propagate intelligence
Integrate best practices into campaign tools so organizations of any size can run optimized operations.
44
House seats lost (since 2008)
1,000+
State leg. seats lost (since 2008)
18
State chambers lost
40/98
Dem-held chambers today
Innovative campaigns that win elections
up and down the ballot
That is our moonshot. Join us.
Ready to get started?
Join us today.
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